First, let us make it clear that there is no one singular feminine ideal. Femininity is as multi-faceted as women are themselves. However, despite the emancipation that women have achieved, they are far too often still depicted as little more than pretty clothes hangers – particularly when it comes to underwear and lingerie. Making sure your opinion is heard can be difficult when you are expected to strut around in silence. Even truly strong, successful women conceal their femininity to avoid being thought of as vulnerable; still all too true is the phrase: “A man with an opinion is seen as assertive, whereas a woman is considered difficult.”
We don’t want femininity to be perceived as a weakness, but as the strength that it is. LASCANA supports women all over the world in expressing who they are and loving themselves in the process. It doesn’t matter if they cause a scandal, go against the grain, or don’t dance to someone else’s tune; women can be successful AND sexy. They can be sensual AND strong at the same time. They can live up to stereotypes or break them down – simply put, they can do whatever they want!