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Alessandra Ambrosio

Your World. Your Rules.

Alessandra Ambrosio
Alessandra Ambrosio Signature

Femininity is strength. LASCANA supports women all over the world in expressing who they are and in loving themselves in the process. No matter if they cause a scandal, go against the grain, or don't dance to someone else’s tune.

Alessandra Ambrosio: What Suits Me? Myself.
Title: Alessandra Ambrosio: What Suits Me? Myself.
Title: Alessandra Ambrosio: Never out of fashion? Self Confidence.
Alessandra Ambrosio: Never out of fashion? Self Confidence.
Alessandra Ambrosio:  What I am wearing underneath? Character.
Title: Alessandra Ambrosio:  What I am wearing underneath? Character.
Title: Alessandra Ambrosio: What makes me shine? Success.
Alessandra Ambrosio: What makes me shine? Success.
Alessandra Ambrosio:  When do I feel my best? When I do what I like.
Title: Alessandra Ambrosio: When do I feel my best? When I do what I like.
Title: Alessandra Ambrosio: When do I feel my best? When I do what I like.

#yourworldyourrules

Rarely have self-image and the role of women been addressed so publicly in our society as they have been over the past few months. LASCANA wants to be a pioneer in this arena. Not only does the claim “It’s a woman’s world” clearly acknowledge the needs and demands of modern women, but all of our products and designs also focus on the feminine beauty which shines through when a woman feels comfortable in her own skin.

But what defines femininity today?

First, let us make it clear that there is no one singular feminine ideal. Femininity is as multi-faceted as women are themselves. However, despite the emancipation that women have achieved, they are far too often still depicted as little more than pretty clothes hangers – particularly when it comes to underwear and lingerie. Making sure your opinion is heard can be difficult when you are expected to strut around in silence. Even truly strong, successful women conceal their femininity to avoid being thought of as vulnerable; still all too true is the phrase: “A man with an opinion is seen as assertive, whereas a woman is considered difficult.”

We don’t want femininity to be perceived as a weakness, but as the strength that it is. LASCANA supports women all over the world in expressing who they are and loving themselves in the process. It doesn’t matter if they cause a scandal, go against the grain, or don’t dance to someone else’s tune; women can be successful AND sexy. They can be sensual AND strong at the same time. They can live up to stereotypes or break them down – simply put, they can do whatever they want!

Interview with Alessandra Ambrosio

"You don’t have to listen to anyone else; It’s about how you feel about yourself. It’s about embracing yourself, your curves, and your style."

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