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History

Lascana is the third most famous Lingerie Brand in Germany

Read more about our history!

Our roots: Otto GmbH & Co KG

OTTO is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. With its over 50 years’ experience in the lingerie segment, OTTO becomes the largest online fashion and lifestyle retailer in Germany. OTTO produces 2.5 million pieces of lingerie annually under the LASCANA brand.

2002

LASCANA lingerie is born. Launch of LASCANA as a premium lingerie brand at OTTO. Since then, it has been the most successful private label in the OTTO range.

2005

LASCANA swimwear takes the plunge into the market. Extension of the LASCANA brand into the swimwear segment.

2006

The LASCANA retail business opens its doors. Establishment of the LASCANA multi-label concept, with steady trade beginning in September. The idea of a multichannel concept to reach a wider target group is born.

2008

The LASCANA online shop goes live. The online shop www.lascana.de launched in June and
the first of many more catalogues released in October. Wholesale concepts are also launched this year.

2009

The LASCANA shop-in-shop concept hits the
retail landscape. The multichannel strategy is
extended by setting up the shop-in-shop concept in Germany.

2010

LASCANA conquers the international world of online retail. In addition to www.swimwear365.co.uk, further successful online shops are launched. The start of LASCANA shop@shop worldwide.

2012

Making use of the benefits of print.
A variety of printed materials provide lots of
inspiration, both on a national and international level, animating interested and existing customers to make a purchase.

The international expansion goes on

The international expansion goes on

Multichannel Strategy

  • The Secret of our Success

    An award-winning brand! In 2009, LASCANA received the Innovation Prize from the Deutscher Versandhandelskongress for the best multichannel brand, with its ideal dovetailing of all channels and their unique features and characteristics.

    The enormous success of the brand LASCANA is based on four strong, correlating sales concepts: the highquality catalogues, the LASCANA store, the LASCANA shop-in-shops and the LASCANA online shop.

  • Shop-in-Shop Set-Ups Across Europe!

    LASCANA lingerie and swimwear is sold in every large fashion store in Germany. Moreover LASCANA shop-in-shop concepts are meanwhile also found in fine department stores beyond the German borders.

  • So Fun, so Pratical

    LASCANA‘s largest shop in Germany – our online shop – is open for our customers 24/7.

  • Beyond the Borders

    LASCANA is working with strong national as well as international online partners.

  • Seductive Flyers and Catalogues

    Inspiring catalogues and promotional flyers help LASCANA to achieve high revenues and also push online sales.

Worldwide

The Color Purple conquers the World

LASCANA is expanding internationally. In the home market of Germany, it is present with 16 LASCANA shops, outlet shops, an online shop and 650 shop-in-shop concepts. Expansion into Scandinavia, France, Benelux, UK, China, Russia and the USA has already begun – other countries are planned.

Our onlineshops

Discover our Diversity!

Germany
Go to lascana.de
 

Austria
Go to lascana.at
 

Switzerland
Go to lascana.ch
 

United Kingdom
Go to lascana.co.uk

Czech Republic
weiter zu lascana-shop.cz 

Hungary
weiter zu lascana.hu 

Slovakia
weiter zu lascana.sk 

Multi-Brand Strategy

Private Label

  • elegant
  • feminine
  • luxurious
  • mid- to upper price range

lingerie, swimwear, beachwear, nightwear, homewear, basics, stockings, knitwear

Private label

  • basics for every day
  • partly with fashionable details
  • high wearing comfort
  • entry-level price range

lingerie, nightwear, basics

Licensed brand

  • casual
  • fashionable
  • sporty and sexy
  • mid price range

lingerie, swimwear, nightwear, basics, beachwear, leggings, knitwear

Licensed brand

  • feminine
  • fashionable
  • athletic
  • mid- to upper price range

swimwear

Licensed brand

  • fashionable
  • extravagant
  • eye-catching detaills
  • upper price range

swimwear

Licensed brand

  • romantic
  • feminine
  • elegant
  • mid- to upper price range

lingerie, swimwear, nightwear

Licensed brand

  • glamorous
  • extravagant
  • elegant
  • upper price range

lingerie, swimwear, nightwear

Licensed brand

  • fashionable
  • cool
  • colorful
  • mid price range

swimwear, nightwear, beachwear, leggings, knitwear

Licensed brand

  • athletic
  • plain
  • high wearing comfort
  • entry-level to mid price range

swimwear, basics, sports bras, knitwear, shirts

Private Label

  • functional
  • high wearing comfort
  • entry-level price range

lingerie, big cup bras

Licensed brand

  • athletic
  • fashionable
  • colorful
  • mid- to upper price range

swimwear, beachwear, leggings, sports bras, sports socks

Private Label

  • playful
  • high wearing comfort
  • natural materials
  • entry-level price range

lingerie, nightwear, basics, big cup bras

Licensed brand

  • casual
  • athletic
  • mid- to upper price range

swimwear, sports socks

Private Label

  • casual
  • comfortable
  • colorfully
  • entry-level price range

beachwear

Licensed brand

  • athletic
  • casual
  • colorful
  • mid price range

swimwear, leggings, beachwear

The World of LASCANA

News

  • Lingerie and swimwear brand “LASCANA – It’s a woman’s world” shows its treasures at Mode City

    The German lingerie and swimwear retailer LASCANA attracts as exhibitor at the Mode City Paris Salon International du Swimwear et de la Lingerie attention on its 70 m² booth (B55/C56) in beach club optics.

    Read more

  • LASCANA goes UK and launches online shop in Britain

    Hot on the heels of its successful launch in Austria and Switzerland just a few weeks ago, the lingerie and swimwear specialist LASCANA is now expanding its business to include the British market. The online shop lascana.co.uk goes live today.

    Read more

  • By day and by night – LASCANA launches new TV ads

    Dream round the clock with new TV ads for lingerie and swimwear label LASCANA.

    Read more

  • LASCANA breaks the 100 million Euros mark

    Underwear and swimwear retailer LASCANA – It´s a woman´s world, a subsidiary of the Hamburg-based Otto Group, has – after an already very successful previous year – once again achieved a significant increase in earnings. Sales for the LASCANA brand leapt from 93 mio Euros by almost 30% to 120 mio Euros.

    Read more

  • Announcing the LASCANA Cool Man Contest powered by super-model Erin Heatherton

    LASCANA is on a man-hunt: This year, in the spirit of the "It's a woman's world" slo-gan, LASCANA will fulfill women's dreams.

    Read more

  • Press

    Sales

    Taste a delightful Piece of our Cake!

    Sales: b2b@lascana.de
    Press: press@lascana.de

    Head of Sales & Business Development

    Marco Kebbe

    Contact national team

    Christina Schmidt Leitung Partnergeschäft
    Rebecca Peter Sales Manager
    Aline Graf Junior Sales Representative PLZ 0 & 1  
    Werner Steck Vertrieb Deutschland Mitte / Süd, Schweiz

    Contact international team

    Stephanie Lorenz Team Lead International Sales
    Jens Fernando Junkereit Senior International Sales Manager Americas
    Susan Heber Senior International Sales Manager Europe & Middle East
    Dimitri Geibel International Sales Manager Russia & CIS
    Katharina Mlekus Senior Business Development Manager

    Contact PR

    Claudia Liehr PR Managerin

    Legal Information

    Responsible for the Content:
    Otto (GmbH & Co KG) | Werner-Otto-Straße 1–7 | 22179 Hamburg

    Email:
    b2b@lascana.de

    VAT Nr.:
    DE 118475690 | AG Hamburg HR A 62 024

    Personally liable:
    Verwaltungsgesellschaft Otto mbH
    AG Hamburg HR B 13 762

    Local court of Hamburg,
    HR A 62 024,

    General Partner:
    Verwaltungsgesellschaft Otto mbH,
    Hamburg, local court of Hamburg,
    HR B 13 762

    Personally liable:
    Hans-Otto Schrader (Chairman)
    Dr. Rainer Hillebrand (Vice Chairman)
    Alexander Birken
    Neela Montgomery
    Hanjo Schneider
    Jürgen Schulte-Laggenbeck
    Dr. Winfried Zimmermann

    Supervisory Board:
    Alexander Birken (Spokesman)
    Dr Michael Heller (Deputy Spokesman)
    Petra Scharner-Wolff
    Marc Opelt (special proxy holders)

    Supervisory Board:
    Dr. Michael Otto (Chairman).

    © 2015